One of the most popular discussions at my Social Media Workshops is consistently on how to effectively use images in posts. With thousands of images passing through our feeds daily, what makes an image stand out, attention-grabbing, and effective?
While I could (and may) hold a workshop focused solely on taking great photos with your phone or DSLR to share on social media, today I am thinking more broadly about how to maximize the use of images on social media platforms.
To start with, there are some best practices to consider:
Speaking of Apps, these are just a few of my go-to image editing and graphics tools. I rarely post without them.
Here's a fun and useful exercise...
Go to your favorite social media site (Instagram, Facebook, Pinterest, etc.) Simply scroll down the page at a medium pace without reading a word... stop when an image captures your attention. What caught your eye? Was it the colors? The composition? The subject? The light? Or something else? Do this several times and figure out what made you choose this set of photos... use this as a guide as you develop your own style of photographs.
Most importantly, have fun and believe that what inspires you is what makes you and your business unique. It will also inspire your clients, fans, and followers.
PEACE + LOVE ~ L
In addition to sharing random musings, Beansprouts Blog will offer ideas, tips, strategies, and reflections on multimedia production, social media, and other insights.